For most indie developers, improving App Store screenshots feels like a design challenge. The focus usually goes toward colors, mockups, gradients, or typography. But for subscription apps that plan to scale internationally, screenshots quickly become an operational...
Julie Tonna
Julie Tonna is an iOS Growth Consultant with over 7 years in Ad Tech and 5 years in mobile gaming. A former Apple Ads and ironSource expert, she has worked with top players such as King, Rovio, Supercell, and Netflix Games, driving impactful acquisition and optimization strategies. Specializing in growth strategy, creative testing, and analytics, she shares insights and best practices here to help apps and games reach their full potential.
Articles byJulie
The Best ASO Tools for Indie Developers (2026 Edition)
A complete, affordable toolkit and workflow to help small teams rank higher, convert better, and grow sustainably. Indie developers don’t need enterprise ASO suites or overcomplicated dashboards. What they need is a compact, purposeful, budget-friendly stack that...
The Web App Store Growth Stack
For years, the App Store lived behind a glass wall. You searched inside it, you browsed inside it, and anything “web” was essentially a preview with no real strategic value. But as of November 2025, this is over. Apple’s decision to fully ship complete, browsable, and...



