As Custom Product Pages (CPPs) play an increasingly prominent role in App Store conversion, especially now that iOS 26 lets them appear in organic search, it’s no longer enough to design good screenshots. You have to spy, analyze, and iterate based on what competitors...
Monetization starts at the paywall. No matter how good your product or UA strategy is, the moment that truly decides your revenue is when users hit that “Subscribe” or “Continue” button. The best teams treat paywalls like living experiments, testing layout, pricing...
In the subscription app market, competition is fierce. You can pump budget into user acquisition, but if your post-install funnel isn’t optimized, you’re leaking revenue. And nowhere is that truer than with paywalls. Studies show that 80% of purchases in subscription...
On the App Store, you only have a few seconds to capture attention. Your screenshots are not just visuals, they’re actually the first real pitch your app delivers to a potential user. Done well, they show who the app is for, why it matters, and what sets it apart....
Onboarding is more than a welcome screen. It’s the moment where users decide whether your app is worth their time. A well-designed onboarding flow reduces friction, highlights core value, and guides users toward the key action that drives activation. Done right,...
App Store screenshot optimization is one of the most overlooked but most powerful levers in ASO strategy. Screenshots aren’t just decoration, they’re your conversion engine. They’re the single most important piece of real estate on your App Store product page,...
App Store Optimization has matured into one of the most strategic disciplines for app growth. With iOS 26 introducing organic Custom Product Pages and AI reshaping keyword discovery, the ASO tool stack in 2025 looks very different from just a few years ago. For growth...
Screenshots have always been central to App Store Optimization. With Custom Product Pages (CPPs) now available for organic ASO as well as Apple Ads, they’ve become essential. Screenshots are conversion levers that determine whether your traffic actually convert into...
If you’re running paid campaigns or optimizing your App Store presence, one of the fastest ways to improve your ad results is by learning from what’s already working. So here's a guide to help you. And good news: you no longer need to guess what your competitors are...
If you’re working on your App Store listing and want to improve your screenshot strategy, one of the most efficient ways to start is by analyzing what works for other apps. Whether you’re designing screenshots for a new app or planning an App Store Optimization...