For fifteen years, the deal on Google was simple: rank in the top ten, get the clicks. That deal is now almost over. In February 2026, BrightEdge measured the overlap between AI Overview citations and the organic top ten at roughly 17%. In mid-2024 that overlap was...
For ten years, the playbook for getting an app discovered was simple to draw, even if it was hard to execute: pick your keywords, win store search, defend your rank, pour paid UA on top. However, discovery now forms somewhere else: someone sees a clip on TikTok, asks...
We are currently witnessing the slow replacement of the entire system behind how apps are built and grown. AI is no longer a feature inside your stack, it is becoming the most important part of it. And that changes everything. Once execution becomes instantaneous,...