About us

Julie Tonna
Growth Marketing Consultant

Hugo Thiphaine
SEO & GEO Consultant

Our values

We believe in respectful, ethical growth by helping apps, created by small or big teams, be discovered through clarity, trust, and organic visibility.

  • Growth with purpose
    We work on products that genuinely improve how people live, think, learn, or create.

  • Builders we believe in
    From indie developers to established teams, we partner with people who care about long-term impact.
  • Clarity over tricks
    ASO, SEO, and GEO are tools to express value clearly and aligns your product marketing across platforms.
  • Respectful by design
    We focus on top-funnel and organic discovery, avoiding dark patterns & deceptive UX.

FAQ

Who are we?

Neo Ads is an independent platform focused on app growth, tooling, and modern discovery.

We combine hands-on consulting experience with editorial analysis to help teams make better growth decisions.

Who is Julie Tonna?

Julie is an growth consultant with more than 7 years of experience in ASO, Apple Ads, and app scaling.

She works hands-on with apps and games, helping teams improve visibility, conversion, and long-term growth

Who is Hugo Thiphaine?

Hugo is a website builder and SEO & AEO specialist focused on performance, structure, and modern discovery.

With 9 years of experience in SEO, he now works at the intersection of search and AI, helping apps and products stay visible as discovery evolves.

What do we bring to the table?

We bring a rare combination of store expertise, web discovery, and real-world execution.

Everything we publish or recommend is grounded in live projects, real tools, and measurable outcomes.

What solutions and services do you offer?

We support teams through ASO, SEO, and AI Engine Optimization (AEO).

Our approach connects App Store discovery, web presence, and emerging AI search into a single, coherent growth system.

Are you working on Neo Ads full time?

Not yet. Our main activities are still freelancing and working directly with clients.

As Neo Ads grows, our goal is to spend more time on the project and scale it alongside our client work.

Are you hiring?

Not right now.

As Neo Ads scales, we may collaborate with contributors on tool reviews or editorial content, but there are no open roles today.

Where can you find us?

You can find Neo Ads and its founders across LinkedIn and our personal websites.

We share updates, articles, and perspectives on app growth, tooling, and discovery there.