Analytics tools help teams track, measure, and understand user behavior and performance metrics.
They’re essential for making data-driven decisions across acquisition, retention, and monetization.
What is PostHog PostHog is an open-source product analytics platform that bundles event tracking, session replay, feature flags, A/B testing, surveys, error tracking, and a data warehouse into a single product. It's built for engineering-led teams, from developers,...
What is Mixpanel Mixpanel is a product analytics platform built around behavioral event tracking. It captures specific user actions (clicks, purchases, feature interactions) rather than just pageviews, and surfaces patterns in funnels, retention, and cohort behavior....
What is Adjust Adjust is a long-standing MMP used mostly by large mobile teams to measure UA performance, prevent fraud, and manage attribution across networks.