Adapty

A subscription management and experimentation platform for mobile apps.
Last update : January 29, 2026
Try it here
Rating: 4.5 ★

Store Compatibility:
App Store, Google Play

Technical level:
Intermediate, No-code

Pricing Model:
Free, Pay-as-you-go

Features:
  • Subscription analytics with real-time visibility
  • Price & duration A/B testing
  • No-code paywall builder for iOS and Android
  • Cohort & predictive analysis
  • Apple Ads manager
  • Lightweight SDK supporting iOS, Android, React Native, and Flutter
  • Built-in support for trials, promo codes, and revenue recognition
Tool Category:
Monetization, Analytics, Apple Ads, Onboarding, Paywall

Get Adapty

Adapty

Overview of features, pricing & details

What is Adapty

Adapty is a mobile subscription platform that helps app teams manage in-app purchases, analyze subscription performance, and experiment with pricing and paywalls without shipping new app versions. It combines a lightweight SDK, real-time analytics, A/B testing, and a no-code paywall builder across iOS and Android. It’s built for teams that want experimentation flexibility and analytics.

Role:
Developers, Entrepreneurs, Freelancers, Managers

Screenshots

Adapty Design Paywall Templates
Adapty Design Paywall
Adapty A/B Test Metrics
Adapty Analytics Metrics
Adapty Cohorts Metrics
Adapty Pricing

Pros

  • Strong focus on experimentation (pricing, duration, paywalls)
  • Real-time analytics are detailed enough for growth and monetization decisions
  • No-code paywalls reduce dependency on app releases and engineering cycles
  • Large Paywall library for inspiration
  • Good fit for teams that want both analytics and execution in one tool
  • Flexible enough for apps running frequent monetization tests

Cons

  • Can feel heavier than simpler tools if you only need basic IAP infrastructure
  • Paywall builder is powerful but still requires thoughtful setup to avoid messy experiments
  • Less ecosystem gravity than RevenueCat (fewer third-party tutorials, examples, community content)
  • Pricing and feature depth may be overkill for very small apps
  • Teams without a testing mindset may not fully realize its value

Summary

Adapty is a monetization-first subscription platform built for testing and optimization.

It gives developers and growth teams visibility into conversion, churn, and revenue at the subscription level, while enabling price and duration tests without app releases.

If subscriptions are a primary revenue driver and you actively test pricing and paywalls, Adapty is a strong alternative to more rigid setups.

Get Adapty