For ten years, the playbook for getting an app discovered was simple to draw, even if it was hard to execute: pick your keywords, win store search, defend your rank, pour paid UA on top. However, discovery now forms somewhere else: someone sees a clip on TikTok, asks...
Hugo Thiphaine
Hugo Thiphaine is a French web designer and SEO/SXO specialist who helps B2B companies and regulated professions turn their websites into predictable acquisition channels.He builds and rebuilds WordPress sites (Divi) with a focus on clarity, performance, and conversion. His approach combines UX, keyword strategy, on-page structure, and technical optimization (Core Web Vitals, caching, tracking) to make traffic translate into measurable business results.Through NeoAds, he shares practical analyses, frameworks, and field-tested insights on SEO, UX/CRO, WordPress, and the fast-moving world of AI tools, with a clear preference for what works over what sounds good.

