What is Adjust
Adjust is a long-standing MMP used mostly by large mobile teams to measure UA performance, prevent fraud, and manage attribution across networks.
Adjust
Adjust is a Mobile Measurement Partner (MMP) for attribution, analytics, and fraud prevention across app marketing channels.
Last update : March 19, 2026
Rating: 4.5 ★
Features:
- Attribution across paid + owned channels
- Fraud prevention
- SKAdNetwork + privacy measurement
- Cohort-based performance analytics
- Deep linking infrastructure
- Raw data export & integrations
Screenshots
Pros
- Fraud prevention is consistently praised
- Reliable at scale
- Strong partner ecosystem
- Good support for compliance / privacy
- Flexible data access
- Mature and trusted vendor
Cons
- Pricing complaints are frequent (especially for mid-sized teams)
- UI/UX feels outdated and heavy (slow and clunky)
- Customer support inconsistency
- Steep learning curve (setup, event schema..)
- Too much for smaller teams
Summary
Adjust is a mobile attribution and analytics platform used to measure user acquisition, track campaign performance, and prevent ad fraud.
It’s built primarily for growth teams at scale-ups and enterprises running multi-channel paid acquisition.
You use Adjust when spend is large enough that attribution accuracy, fraud protection, and partner integrations materially impact ROI.