What is Mirava
Mirava manages regional pricing for App Store and Google Play: it audits your current prices, benchmarks them against apps in your category, and bulk-updates 170+ markets from rules you define.
Mirava
A pricing-localisation tool that shows where your app is mispriced, market by market, and pushes corrected prices to both stores.
Last update : October 30, 2026
Pricing Model: Subscription
Features:
- Free 60-second audit that flags over- and underpriced markets from public store data
- Category benchmarks comparing your regional price ratios to peer apps in each market
- Four pricing methods: Mirava Index (willingness-to-pay), PPP, FX-only, or custom ratios
- Reusable pricing templates you can roll across apps and platforms
- Bulk price push to App Store Connect and Google Play through official APIs, with approval before every change
Tool Category: Monetization
Screenshots
Pros
- Only tool in the category benchmarking against app subscription data
- Reusable pricing templates across apps
- Strategy and rule controls are granular
- The sandbox with sample data lets you preview strategies
- The Startup Program halves the yearly plan for apps under $5K/month
Cons
- $49/app/month is steep for a single-purpose tool
- The Mirava Index is a black box as the methodology is not public
- There’s no native price A/B testing, so impact is measured before/after
- Below a few thousand in MRR, Apple’s auto-equalised pricing with one manual pass gets you most of the way
Summary
BasePrice is worth it as the pricing-localization layer nobody wants to build by hand, with six different strategies, real drift monitoring and one-click dual-store publish, all of this for an affordable subscription price. Good fit for indie devs/small studios on RevenueCat who’ve never localized pricing; skip it (for now) if you’re deep in an Adapty or Superwall paywall stack, or need verified real-time competitor pricing.