Apphud

The subscriptions infrastructure and revenue analytics platform for mobile apps.
Last update : January 29, 2026
Try it here
Rating: 4.8 ★

Store Compatibility:
App Store, Google Play

Technical level:
Advanced, Intermediate

Pricing Model:
Freemium, Pay-as-you-go, Subscription

Features:
  • Real-time revenue & subscription analytics
  • Cross-platform SDK
  • Paywall & pricing experiments (up to 5 variations)
  • Visual paywall & Paywall Screens builder kit in Beta (Figma > Apphud)
  • Apps paywalls library + free templates
  • Cohort & funnel analysis with advanced filters
  • Marketing integrations and win-back automation
Tool Category:
Monetization, Paywall

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AppHud

Overview of features, pricing & details

What is Apphud

Apphud is a subscription analytics and monetization platform built specifically for mobile apps. It helps app teams track subscription performance, analyze revenue and retention, run paywall A/B tests, and manage in-app purchases without heavy engineering work. Positioned between analytics and monetization tooling, Apphud is often used as the operational layer to understand what drives trials, conversions, renewals, and churn across iOS and Android apps.

Role:
Developers, Entrepreneurs, Freelancers, Managers, Operations

Screenshots

Apphud dashboard MRR
Apphud template paywall
Apphud rules paywall template
Apphud analytics table
Apphud experiment dashboard
Apphud retention metrics dashboard

Pros

  • Highly rated for ease of use, support and integration.
  • Robust analytics and subscription infrastructure which are fast to implement.
  • Strong cross-platform SDK support.
  • Supports deep revenue metrics, paywall testing and user-lifecycle automation.
  • Extremely granular paywall testing, closer to feature-flagging than simple A/B tests
  • Freemium or low-entry cost option: allows smaller apps to start without huge investment.

Cons

  • Free plan is limited: many of the advanced features (experiments, integrations) require paid plan.
  • Can require technical understanding (JSON, SDK logic) beyond basic no-code tools
  • Documentation and feature-coverage for advanced scenarios may require support.
  • Some users (on Reddit) report occasional SDK issues or edge-cases with subscription handling.

Summary

Apphud helps mobile teams track subscription revenue in real time, run paywall and pricing experiments, and analyze funnels and cohorts across iOS and Android. Its cross-platform SDKs and marketing integrations make it a strong monetization layer for subscription apps. Apphud combines a freemium entry point with revenue-based subscription pricing that scales as your app grows. The platform is especially powerful for teams focused on experimentation and LTV optimization. However, advanced features sit behind paid plans, the tool has a learning curve, and complex setups may require support.

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