Share of Voice · Placement Analysis

Where are your Apple Ads actually showing?

Native Apple Ads dashboard gives you an impression share CSV, and then you have to figure it out yourself using formulas in Excel. This tool does it for you and tells you where those impressions land (1st position or below).

Upload your All Placements and 1st Position SOV exports from Apple Ads. Get instant placement analysis by search term, geo, and date.

📥 How to export from Apple Ads ▾
  1. Go to your Apple Ads account, open Insights and click Create new report
  2. In the new report, select a template from the Overview dropdown → Advanced → Daily Search Term Impression Share (All Ad Positions)
  3. Change the timeframe to Last 7 Days — or go weekly / up to 30 days if you want a wider range
  4. Run the report
  5. Download as Excel or CSV
  6. Save it — you'll reuse this report next time 💾
  7. Repeat for Daily Search Term Impression Share (First Ad Position) and save again
  8. 💡 You can add keyword filters (e.g. brand only) before exporting — or just upload everything and filter directly inside this tool
🔒 Your data is safe

Everything runs locally in your browser. Nothing is sent to any server — your CSV data never leaves your device.

Prefer to work fully offline? Download this tool as an HTML file and run it from your desktop.

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Report 1
All Ad Position — Impression Share

Drop or click · .xlsx or CSV

Apple Search Ads export · data from row 7

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Report 2
1st Ad Position — Impression Share

Drop or click · .xlsx or CSV

Apple Search Ads export · data from row 7

Overview
By Geo
Search Terms
Trend
Filter exact

Summary

Search term–geo rows

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1st position

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≥85% of impressions at 1st

Mainly 2nd

—

Mixed or mainly 2nd position

Low visibility

—

All SOV <20%

Position split

Across all search term–geo combinations

1st—
Mixed—
2nd—
Low SOV—

Insights — averaged across days · row 1 = volume · row 2 = diagnostic · click to filter →

Avg SOV, dominant position, performance by country — averaged across search terms and days

Filtered✕ Clear
All SOV bar
1st pos bar
1st ≥85%
Mixed 40–85%
2nd <40%
Low SOV <20%
→ Click row to view trend

Search Term Geo Date All SOV 1st SOV Δ Position Rank Spend Impr. TTR Inst. CR CPA Pop.
Search term & market — then hit SEE SOV
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✕ Clear
Enter a search term above Type a keyword, pick a market, then click SEE SOV.